Lessons from Swiss Style Graphic Design

It is very interesting to note that the Swiss Style of Graphic Design in not just related to Switzerland, but is actually the international style of graphic design. The name, Swiss Style was given to it due to the fact that many Swiss graphic designers showcased their talents on a huge scale. Moreover, the majority of the pieces from the Swiss Style of graphic design are in the form of posters, stamps, institutional typographical identity, street signs and more such similar elements. What the most important thing about these designs was that they were intended more towards providing user friendliness.

The most basic thing that a professional logo designer can learn from the Swiss Style of Graphic Design is the clarity of message. The believed in making their point and delivering the exact message to their audience.

Moreover, there can also be seen uniformity in their deigns. This means that the patterns they created had a symmetry and uniformity in it and they did not believe in the haphazard style of designing. Furthermore, they also used whitespaces to their great advantage, following the concept of "less is more" and believing in the adage that "the content is the interface." Whenever you are designing a web page, you can make use of whitespaces and let the content and the text breathe.

What else is remarkable is that the Swiss Style of graphic Design used grid system too. The benefit of grids is that it makes everything fall in a very presentable order and you can see a very well formulated visual framework. The grid style also helps in organizing data in a very systematic manner.

There is also an emphasis on the font size. It is a very well known fact that the size of the font declares what information is important and what is less important. If you want to catch the attention of your reader and want your reader to go through some specific text on your webpage then you should take care of the font sizes of all the text on your webpage and apply font sizes based on the level of importance of your text.

Graphic designs are more than just patterns and texts; they also include pictures and photographs. A single picture is able to say a thousand words. The Swiss style made sure that photographs were given their due right in graphic designs.