Outstanding Ideas of 3D in Brand Campaigns

3D graphics is the latest invention in the fast paced world of graphic design. After in the field of graphic design, 3D graphics are now being used by different brands in their campaigning. These brands realized the importance of 3D and thought that why shouldn't they put 3D for their productive use and campaigning. At this time, a wide range of logo design companies are in the forefront of developing creative 3D technology with the help of apps and other VR and AR space features.

Vodafone is a famous phone brand and it uses 3D technology in its brand campaign. When the company designed its special 3D video for Christmas, the motive was to say 'thank you' to its all channel partners at this memorable occasion. The developer of this technology George Anderson said, "Actually we were searching such technology that can work across multiple devices as well as all sizes of screens as VR experience. That's why we went for Cross-browser functionality as key factor and we succeeded. We had a remarkable experience with 3D graphics."

Ballantine is a brand of Scottish whiskey which is soon going to launch its advertisement campaign in 3D. Although it is not launched yet but the basic design created in 3D won the hearts of audience. The latest 3D VR sculptures are using to create the campaign which consists of 3 single malts. For this purpose, the company took the services of award winning illustrator Si Scott and created a variety of 3D VR sculptures. Each represents the energy and heart of original blend of the brand with a new range.

Another great example of 3D campaign design is the virtual showroom of famous automobile brand Audi. It shows that car manufacturers have also been started to grasp the 3D VR technology. Audi has now become the first car manufacture brand that used 3D VR to its showrooms across the UK and Europe. Audi took services of a digital retail specialist ZeroLight and developed a system of complex data models to be processed for virtual reality, basically a high performance graphics engine.