Look at the current logo. Is there problem with the letter? No because everyone can read it clearly. According to many tech experts and custom logo design agencies in the world, the 'G' symbol is not quite as circular as it appears on the first sight. Its curve towards the limb is not perfectly rounded. Also, the angles between the lettering don't line up, even colors too. But Google itself defined the decision on its Evolving the Google Identity, "The logotype 'G' directly defines the Google itself. But this G used to increase visual weight to stand at small sizes and contexts where it becomes mandatory to share space with other elements. The Google G is directly derived from the logotype 'G', but uses increased visual weight to stand up at small sizes and contexts where it needs to share space with other elements."
Google further explained, "We optically refined the circular shape to avoid a visual overbite at the point where crossbar and circular form meet with each other to create design on the same grid. The color proportions are in the full spectrum of logotype that's why a new 'G' is created to illustrate the point. This circular G symbol also divides its colors more efficiently and the result is subtly different logo with great visual weighing.
So this is the explanation for such people who think that Google's new logo has some problem and logo is not correct. The creative team of search engine giant conducts a thorough research before launching anything. Even after the launch, Google gives a clear and detail clarification about its product. To criticize is good but the criticism should be healthy and in a good manner.
No comments:
Post a Comment